- FREE DIGITAL MEDIA KIT TEMPLATE HOW TO
- FREE DIGITAL MEDIA KIT TEMPLATE PROFESSIONAL
- FREE DIGITAL MEDIA KIT TEMPLATE FREE
Follow these steps to make a press kit that improves your chances of getting free press.
FREE DIGITAL MEDIA KIT TEMPLATE PROFESSIONAL
As long as your PR kit looks professional and includes all the information your media contacts need, you can improve your media relations efforts. Press kits don’t have to be designed by an expert to be highly effective.
FREE DIGITAL MEDIA KIT TEMPLATE HOW TO
How to make a press kit that gets you media coverage When journalists request business details, you can simply send over a link or a file that provides all the details they need for their story. Learning how to make a press kit also saves you the stress and hassle of compiling relevant information on tight deadlines. Whether you want to land an exclusive feature, get interviewed or quoted as an expert for a news story, or simply get mentioned in relevant articles, a PR kit ensures the information about your business is accurate. Instead of leaving it to reporters to scour the internet for information on your business (good or bad), you can tell them exactly what your company does and what your brand is all about. A PR kit helps you gain press coverage of any scale by making it easier for journalists to find information about your business.Ī media kit also allows you to shape your coverage. Local media outlets frequently cover small businesses in their area-and every so often, national outlets feature local companies too. But it’s important to remember that media coverage isn’t exclusively for large corporations or well-established brands. It’s easy to underestimate the need for a PR kit as a small business owner. Why does my small business need a PR kit?
To help you envision what a PR kit might look like for your small business, check out these examples from Starbright Floral Design and Freemans Restaurant. However, they can also help you earn mentions in the news on their own. They’re often sent alongside press releases, which are official statements used to pitch a newsworthy event (such as a new product launch or a grand opening) to journalists. PR kits, which are also known as press kits or media kits, include largely unchanging details about your business-for example, your leadership team members and contact information. It provides key facts about your business as well as assets (like your logo and product photos ) that members of the press can use to craft a story. What is a PR kit?Ī PR kit is a set of marketing materials that introduces your company to journalists, bloggers, and other publishers. Learn what a PR kit is and how to build one that catches the attention of journalists. Creating a public relations kit (or PR kit) is the first step to landing the media coverage you’re seeking. If you want to rapidly build your audience without spending a cent, garnering press coverage can help you get the word out about your business in the best light.
Getting thousands of eyes on your marketing messages can be a fast track to business growth -especially when the attention comes free. Your PR kit should have all necessary information reporters may need to feature your business, including your company history and other assets.Use a digital press kit template to simplify your PR kit creation process.A public relations (PR) kit can help you earn free media coverage for your small business.
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